MAKE YOUR SKINKISSABLE AGAIN
Pure, traditionally crafted African Black Soap - made the way it's been made for generations.
330g500g1kg2kg3kg
100% authentically Yoruba
Lab tested quality verified
No added chemicals fragrance or bleaching ingredients
100% Pure African Black Soap, crafted the traditional way, a recipe passed down through generations
She didn't change her routine.She changed her soap.
Real results from real customers
Why women choose Ase
LOVED BY THOUSANDS OF WOMEN WHO WANT NATURAL CLEAN HEALTHY-LOOKING SKIN.
Ase African Black Soap brings traditional natural ingredients into an easy daily cleansing routine.
01
Deep Cleansing – Ase Black Soap is one of the deepest cleansing soaps you will ever experience. It is absolutely refreshing.
02
Helps Fade Dark Spots – Improving Hyperpigmentation to reveal a much more even skin-tone is one reason women use Ase African Black Soap.
03
Helps Clear Acne and Breakouts – Your pores will be feel thoroughly cleansed after the first wash, leaving your skin completely free of acne causing dirt and grime.
04
Gently and Naturally Exfoliates dead skin cells – For smoother and brighter looking skin.
05
Nourishes Skin – While deeply cleansing, your skin absorbs natural nutrients like Vitamin E, leaving your skin soft and kissable again.
06
Deeply cleanses, Gently exfoliates, leaving your skin feeling fresh, soft and renewed, naturally.
07
Ase Black Soap lifts away dirt, excess oil and build-up, without the harshness of conventional cleansers.
Rooted in West Africa
Centuries of wisdom,
crafted for today.
African Black Soap was created many centuries ago in Yorubaland, Nigeria. Ase Black Soap is made in accordance with original Yoruba traditions - authentic, purposeful and proudly West African.
Ase was created with profound respect for the traditions behind African black soap and other African skin and health-care products. The journey started in Nigeria with African Black Soap, known locally as “Ose Dudu”.
Tested and transparent
Quality you can verify.
Every small batch is made with care. Ase Black Soap has been independently analysed so you can make your choice with confidence.
Freshly made in small batches
SMALL-BATCH PRODUCTION -
LIMITED MONTHLY SUPPLY
African Black Soap is an essential pillar of every modern woman’s skincare routine. Its natural ingredients help maintain clear and healthy blemish free radiant skin. Making it a trusted daily staple to the world over.
91%
A 2017 survey by Ann Lin, of 100 black soap users indicates 91% were very satisfied with their results and planned using it long-term for overall skincare.
Titled “Discovering Black Soap” (Ann Lin et al 2017)REAL RESULTS FROM REAL CUSTOMERS
Before and after.
From hiding her skin to loving it.
Tap any image to view it larger. Swipe or use the arrows to see more →
YOUR TURNMake the switch to Ase.
Choose your size ↗Shared in their own words
Real reviews from
satisfied customers.
Customer messages and feedback, all in one swipeable gallery.
Use the arrows, drag or swipe to see more reviews →
Your daily ritual
How to use
African Black Soap.
- Cut a small pieceA little goes a long way. Keep the remaining soap dry and sealed.
- Lather, don't rubBuild a gentle lather between wet palms before applying to face, body or scalp.
- Rinse and moisturiseRinse thoroughly, pat dry and follow with your preferred moisturiser or face oil.
Up to 5 monthsA 330g container used twice daily for face and body can last for months.
Enjoy special offers designed to make your ASE experience even better. From welcome savings to free shipping and rewards for sharing your skin story.
Join the Ase community
WELCOME OFFER
Get 15% off your 330g.
Buy any size of ASE African Black Soap together with the 330g size and get 15% off the 330g.
FREE SHIPPING
Your 1kg order ships free.
Order 1kg of ASE between the 1st and 3rd of any month and enjoy free shipping.
SHARE & SAVE
Share your skin story.
Post an image or video of your soap and tag us on social media to receive a 10% off gift card you can use or gift to a friend.
Delivered worldwide
Choose your product.
Know your price.
Shipping fees and free-delivery periods vary by location.
| Product | NigeriaNGN | KenyaKES | UgandaUGX | South AfricaZAR | UKGBP | USAUSD | ZambiaZMK |
|---|---|---|---|---|---|---|---|
| 330g | ₦10,000 | 1,750 | 70,000 | 300 | £14 | $14 | 525 |
| 500g | ₦11,000 | 2,050 | 90,000 | 350 | £16 | $17 | 625 |
| 1kg | ₦17,500 | 3,500 | 135,000 | 550 | £27 | $29 | 925 |
| 2kg | ₦28,500 | 6,600 | 245,000 | 1,000 | £47 | $54 | 1,800 |
| 3kg | ₦47,500 | 9,600 | 360,000 | 1,470 | £68 | $80 | 2,600 |
| Ase Liquid Soap | ₦11,000 | 1,650 | 60,000 | 290 | £14 | $14 | 525 |
| Ase Shea Butter 1kg | ₦17,500 | 3,500 | 125,000 | 525 | £27 | $29 | 925 |
330g
Nigeria
₦10,000
NGN
500g
Nigeria
₦11,000
NGN
1kg
Nigeria
₦17,500
NGN
2kg
Nigeria
₦28,500
NGN
3kg
Nigeria
₦47,500
NGN
Ase Liquid Soap
Nigeria
₦11,000
NGN
Ase Shea Butter 1kg
Nigeria
₦17,500
NGN
Shipping terms
- Free shipping in Kenya from the 1st to the 3rd of the month.
- Free shipping in Nigeria from the 1st to the 3rd of the month - applies to 1kg orders.
- Free shipping in Johannesburg and Pretoria from the 1st to the 3rd of the month.
- Uganda + UGX8,000 · Zambia + ZMK25 · USA + $10 · UK + £10.
Good to know
Questions before
you make the switch?
Here are answers to common questions about using and ordering Ase African Black Soap.
Can I use African Black Soap every day?+
Yes. Start gradually if you have sensitive skin, lather the soap in your palms and follow with a moisturiser.
Can I use it on my face, body and hair?+
Yes. Ase African Black Soap is suitable for face and body cleansing and can also be used as part of a scalp-cleansing routine.
How long will one container last?+
A small amount goes a long way. A 330g container used twice daily for face and body can last up to five months.
Is the product made in Nigeria?+
Yes. It is made in Nigeria in accordance with the original Yoruba traditions behind authentic African Black Soap.
Do you ship internationally?+
Yes. Current listed destinations include Kenya, Nigeria, South Africa, Uganda, the UK, the USA and Zambia.
Ready to order?
Make one simple change:
change your soap.
Choose your preferred size, confirm your delivery details and complete your order securely.
🔒
100% SAFE CHECKOUTGuaranteed by PaystackSecure checkout · Clear pricing · Direct support